The Breach
Vertical 9:16 cut · tap the frame to play, or open it fullscreen
The Concept
An ordinary commute glitches. Code rains down the walls of the train car, the ceiling peels back into empty green datastream, and the can is the only solid object left in the world.
The Problem
Energy drink advertising has one move — extreme sports, fast cuts, loud music — and viewers have been immune to it for a decade. The brand needed a launch spot that felt like it had escaped from something, not like it was trying to sell something.
- The category's whole visual language reads as noise; louder no longer buys attention
- A new brand with no athletes, no heritage, and no budget for a stunt shoot
What We Made
A wake-up, not a workout. The film treats normal life as the rendered thing and the product as the glitch that breaks it: reality degrades frame by frame while the can holds full fidelity, then the viewer's own screen appears to crack open at the end card.
- Reality degrades in-frame while the product alone stays perfectly resolved
- An end card that breaks the fourth wall — the feed itself appears to fracture